Over a five-year period, I helped GlaxoSmithKline develop communications for public reputation, lobbying and over-the-counter brands. My work for GSK ranged across the media spectrum including: TV, radio, websites, collateral materials, email campaigns, social media, speeches, presentations and lobbying strategies.
PUBLIC POLICY CAMPAIGNS
GSK “SAVE BIG” CAMPAIGN
While “saving lives” sounds great in a speech, we understood that when it came to healthcare reform, members of congress would ultimately vote with their pocket books…just as most people do.
The “Rivals” campaign for Goody’s and BC Powders
Campaign case study
Speech Therapist radio
General Healthcare Campaigns
In addition to GSK, I’ve developed campaigns for hospitals, physician’s practices and elder-care facilities. Below are a few samples from a hospital campaign.