Month: March 2016

31 Mar 2016
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PRINT SAMPLES

DISCOVER Network

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GlaxoSmithKline

30 OFF HEART DISEASE

45 OFF KIDS

SAVE 1 TRILLION

 

Subaru

SB %22SMOKED PRINT AD

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SB OTHER GUYS

 

Terminix

ADULT TERMITE VS

ANT VS

ROACH VS

WINGED TERMITE VS

 

All Sport

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AS Slam Ad shot

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30 Mar 2016
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Healthcare Marketing

GlaxoSmithKline

Over a five-year period, I helped GlaxoSmithKline develop communications for public reputation, lobbying and over-the-counter brands. My work for GSK ranged across the media spectrum including: TV, radio, websites, collateral materials, email campaigns, social media, speeches, presentations and lobbying strategies.

 

PUBLIC POLICY CAMPAIGNS

  • The Triple Solution for a Healthier America
    • This campaign was part of GSK lobbying initiatives leading up to passage of the Affordable Care Act.
    • Focused on the skyrocketing costs of treating chronic disease, this plan suggested that a combination of prevention, intervention and innovation would help make American’s healthier and ultimately stem rising healthcare costs.
    • The campaign included ads, speeches and presentations for GSK leaders, white papers, websites, materials for lobbyists to share with congressional staffers and in-stadium promotional campaigns with video and audio messages playing during Washington Redskins games.

 

PRINT ADS

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IN-STADIUM CAMPAIGN

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JUMBOTRON SPOTS

 

POWERPOINT

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GSK “SAVE BIG” CAMPAIGN

While “saving lives” sounds great in a speech, we understood that when it came to healthcare reform, members of congress would ultimately vote with their pocket books…just as most people do.

SAVE 1 TRILLION

 

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POLICY PAPERS

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GSK OVER-THE-COUNTER

The “Rivals” campaign for Goody’s and BC Powders

  • This was a consumer-facing social media campaign aimed at blue-collar families in the Southeastern US.
  • We created a rivalry in which Richard Petty and Trace Adkins battled over who was tougher and whether BC or Goody’s was better for tough pain.
  • The campaign was made up of Facebook and Twitter posts and videos of Richard and Trace competing in various challenges.
  • In a promotional element, fans were encouraged to pick sides.
  • The campaign generated 2.4 million impressions via social media alone.
  • The concept extended beyond social media with radio spots and point-of-sale pieces.

Campaign case study

“Bickering” radio

Speech Therapist radio

 

 

General Healthcare Campaigns

In addition to GSK, I’ve developed campaigns for hospitals, physician’s practices and elder-care facilities.  Below are a few samples from a hospital campaign.

 

PRINT ADS

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COLLATERAL

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