Healthcare Marketing

March 30, 2016

GlaxoSmithKline

Over a five-year period, I helped GlaxoSmithKline develop communications for public reputation, lobbying and over-the-counter brands. My work for GSK ranged across the media spectrum including: TV, radio, websites, collateral materials, email campaigns, social media, speeches, presentations and lobbying strategies.

 

PUBLIC POLICY CAMPAIGNS

 

PRINT ADS

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IN-STADIUM CAMPAIGN

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JUMBOTRON SPOTS

 

POWERPOINT

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GSK “SAVE BIG” CAMPAIGN

While “saving lives” sounds great in a speech, we understood that when it came to healthcare reform, members of congress would ultimately vote with their pocket books…just as most people do.

SAVE 1 TRILLION

 

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POLICY PAPERS

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GSK OVER-THE-COUNTER

The “Rivals” campaign for Goody’s and BC Powders

Campaign case study

“Bickering” radio

Speech Therapist radio

 

 

General Healthcare Campaigns

In addition to GSK, I’ve developed campaigns for hospitals, physician’s practices and elder-care facilities.  Below are a few samples from a hospital campaign.

 

PRINT ADS

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COLLATERAL

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