Beauty Products and Services

May 19, 2016

HEMPZ

ASSIGNMENT: Hempz, wanted to break through the crowd of tanning lotions that were shouting each other down about this emulsifier or that cleansing agent. We told them to be famous for something bigger.

HEADLINE: Sometimes, you just gotta love the bad seed.

_32067_5_6eb5e035149357a4c93091e053f6c4b3

 

HEADLINE: It’s your dark little secret.

_32135_5_fc877e6f18bc0bca97ee7bb6c97f6bdf

 

HEADLINE: Pot not included.

_32071_5_2fad5115bac629ccd054aa5dc62de12e

 

 

NOVOPELLE

ASSIGNMENT: Novopelle, a laser hair removal center in Dallas, wanted to connect with women who work hard on their appearances.

HEADLINE: A closet full of low-cut blouses. Countless hours at the gym. A small fortune in push-up bras. And he can’t stop staring at my upper lip.

IMG_0464

 

HEADLINE: I spend half my pay check on a new look from the hair salon. But what hair does the hot guy on the elevator notice?

o-2.jpg

 

HEADLINE: An hour a day on the treadmill. Four Pilates classes every week. And he doesn’t want to touch my legs?

o.jpg

 

 

Categories
Uncategorized