Month: December 2016

30 Dec 2016

Health Writing

GSK In-Game Videos

ASSIGNMENT: Using in-game videos designed to play at Washington Redskins games, create awareness about the extent of chronic disease issues.


HEMPZ Print Campaign

ASSIGNMENT: For it’s launch, Hempz wanted to break through the crowd of tanning lotions that were shouting each other down about this emulsifier or that cleansing agent. We told them to be famous for something bigger.

HEADLINE: Sometimes, you just gotta love the bad seed.


HEADLINE: It’s your dark little secret.


HEADLINE: Pot not included.




08 Dec 2016

gday UI/UX redesign elements

Terminix needed more than just a redesign. They needed a whole new kind of site. One that was responsive and allowed for customers to schedule services and purchase Terminix plans directly online. One that provided custom experiences to visitors according to their location.

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Terminix Account Management App

The most common point at which Terminix lost customers was during the process of scheduling services. By creating an app which could simplify that process, we were able to reduce customer churn by more than 5% per year.

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TruGreen Lawn Care wanted to start making direct online sales, so our Publicis team created a complete website overhaul. The site can be customized to lawn needs and conditions based on ZIP code and information supplied by the user.
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TruGreen Lawn Monitor App

TruGreen Services were often performed when customers were away from home at work or running errands. The TruGreen Lawn Monitor App gave the customers a way to see what services were being performed throughout the year and better recognize the value of those services.







Discover Network is the B2B hub for DISCOVER CARD. My team at TM Advertising was tasked with reinventing the site from the ground up.

For the architecture, we organized the site to speak to three distinct audiences: Merchants, Banks and Acquirers. For the continuity of user experience, we themed the site around the Discover Network “Know Better” campaign which we created to run across all media.


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