Over the past hundred years, the art of selling cars has been mastered. And over the past ten years, all of that mastery has gone right out the window. The internet has changed the way buyers research, the role of the sales staff and the messages of the ads. Dealerships need brands, manufacture distinctions need their own sites and every audience member needs a message that connects with them.
SUBARU “Symmetrical All-Wheel Drive” microsite
SUBARU “Deer Spotting” TV spot
SUBARU “Winter Dread” radio