DISCOVER NETWORK – “KNOW BETTER” CAMPAIGN
MasterCard, VISA, and American Express were seen by many merchants as their only viable payment options. DISCOVER wanted them to know better. We created a campaign across web, print, and collateral to open eyes in the Merchant and Acquirer world show that the conventional wisdom might not actually be so wise.
DISCOVER NETWORK – DiscoverNetwork.com
DISCOVER NETWORK is the backbone (or B2B side) of DISCOVER CARD. My team at TM Advertising was asked to completely recreate their website in a way that it could inform two key audiences: merchants and financial institutions. Working closely with the financial experts at DISCOVER, we gave their new site the depth of content to answer complex professional questions as well as engaging financial systems newcomers like independent merchants. (Note: while the site has been re-skinned, the content we developed remains.)
TERMINIX – BED BUG MATTRESS
During an outbreak of bed bugs in 2011, hotel chains were in dire need of a proactive solution. My team at Publicis helped the comercial division of Terminix develop just that—a program to train in-room hotel staff to recognize signs of a bed-bugs and contact Terminix before the problem could spread. And once we shaped the program, we designed a hard-to-ignore direct mail campaign to introduce this new service to hotel pest-control decision makers.
GSK/WASHINGTON – HEALTHCARE INFLUENCE CAMPAIGN
While congress was developing healthcare reform, GlaxoSmithKline sought to influence the public policy discussions across DC. By partnering with the Washington Redskins for in-game messaging in programs, on posters, and even on the Jumbotron, we spoke to a captive audience of Washington’s most important power brokers and across party lines.
An RFP by the U.S. military is the ultimate in B2B politics. The stakes are high. This site was created to support Bell Helicopter’s submission for a new U.S. Army Attack and Reconnaissance Helicopter. Bell’s offering was initially seen by many in the military as a simple re-skin of a civilian aircraft. We needed to change that impression. Our site for the proposed Bell ARH made that case, changed impressions and helped Bell Helicopter win the bid.