People don’t freak out about termites until they see the bill for termite damage. They think they’ve got a green thumb until they’ve turned their lawn into the landscape from a Mad Max movie. In home services, the key to connecting with the audience is giving them a little bit of psychic power to see the help they need right now, before things go wrong.
TERMINIX “Bed Bug Mattress” B2B Direct case study
TERMINIX 2012 integrated campaign