Summer of Audi

It all started with a concept from our great Audi partners at VBP.

In the Summer of Audi TV spot, a young woman — the star employee of her company — would ditch all her job security and walk off to live the bucket-list dream of starting her own company. From that story, our team at TracyLocke developed the theme of Live Your List and brought it to life depicting that moment when an Audi driver was crossing a goal off their own list.

Props to the entire team for tirelessly crafting this complex vision until it no longer felt complex at all.